Quote:
|
Originally Posted by Lefty
Yes, the size of the two markets may be similar , but the European market is split by differing languages,currencies ,cultures and legislation. If you sponsor a European tournament, the spread of spend across the market place is much weaker than USA.The sponsors of the Italian Open recieve very little recognition outside of Italy. Very few brands cover the whole continent , and most European countries have little interest in Golf.
|
Ahhh the root of the problem, most European countries have very little interest in golf. What else needs to be said. All the other excuses about language, currencies (whats wrong with the Euro?) and cultures ect, don't seem to bother the sponsors of F1 racing or futbol... Schumacher made $80 million last year, and that Beckham guy made $28 million. So realistically if... IF golf was a popular sport all over Europe, they wouldn't have the problem that they do with sponsors.