I play the Bridgestone E6's and am impressed by their overall playbility. The distance with the driver & irons is better than I expected. The feel is good for chips and putts. The alignment aid is very good for lining up putts. I like this ball tons better than the Callaway HX Hot which is supposed to be the best distance ball out there right now. I find the E6 is just as long and much more playable around the greens than the Cally Hot. The directional control on these balls is no fairytale. It reduces sidespin very well and even bores thru the wind on those testy into-the-wind drives. Another added plus is the E6 is pretty durable and it incorporated the seamless cover like the B330 series. I must admit, there is something about the seamless cover technology that really works. The feel off the clubface when you stripe an E6 is just outstanding. Bridgestone is a real up-and-comer in the ball market and Titleist, I'm sure has taken notice.