I thought the following article was interesting, in the context of the equipment reviews and advice found on this site. I am posting the link and an excerpt, without further comment.

Negativity May Change Your Mind

Quote:

Negativity May Change Your Mind Oct. 5, 2007 -- Negativity may be catching among consumers, especially among those with a personal connection, a new study shows. The researchers, who work at Indiana University, make three main points in their paper: People tend to abandon their positive views of a new product when they find out that others dislike that product. People become even more negative about a new product when they find out that people they were about to meet with dislike that product. The flip side isn't true: Positive views aren't as persuasive.