Maybe "trick em up" was a bad choice of words. For instance, I would never put a trap or tree in the fairway. I don't think golfers should ever be punished for hitting a fairway.

Also, bunkers should allow the golfer a chance to advance the ball. If they're greenside the golfer should be able to get on the green with a good sand shot.

My signature would be free, cold, drinking water and paper cups at every tee.