From a poster (NYC4GOLF) on Golf Opinions about that:
Actually, most OEMs are now installing graphite shafts with the graphics facing down.....probably 90% of them. I do a lot of reshafts so I always make it a point to note the graphics orientation before pulling the shaft. Ping and Callaway are two of the OEMs that don't. Callaway still puts their up top while Ping has theirs at 3 o'clock (9 o'clock for lefties).
You're totally correct, the graphics have nothing to do with how the shaft should be installed in the head for the best proformance. They don't align the graphics in any special way when the make the shaft. The shaft comes into the machine and the logo and stuff is put on. That's why you can find a driver that you really like and the next one in the rack will feel and work totally different, the graphics are in the same place, but one shaft is installed in a way that happens to work better than the next club over.
You will also notice that a lot of the pros on tour now have the logo on the grip at the bottom, or 6 O'clock position when they hold the club. I have the name at 12 O'clock on all my clubs. Must be a personnal thing for some guys. I like the logo up, they like it down. Who cares, if it makes you happy.
Ditto....sounds like they spined the shaft....which is a good thing
I doubt it. More likely they just put the shaft in with the logo to the right this week. As far as I know, non of the OEM's do spline alignment, not for the public at least. If you're a tour pro, the tour van will do it, but not from the OEM.
I flow all my shafts on the clubs I build and install shafts in whatever position the flow requires. Graphics are just that graphics, the proper plane for the shaft is muh more important than the graphics.
Ken Boucher
PCS Class A clubuilder