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Originally Posted by frichissin
Not to long ago Cleveland Golf came out with a new Driver set of irons every 2 to 3 years. And wedges it seems like every 5 to 10 years. Now every time I receive a golf catalog Cleveland is coming out with something new. If it’s not a driver it a wedge or a new color scheme what gives with them. 
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Everybody is coming out with a new product on an annual basis. Golf is getting huge, especially the equipment junkies. The only club I buy on a regular basis is a new driver, and that is only every 2-3 years. My last set of irons, I just put up for sale...MP 14s that have been in use for 7 years. I don't see myself buying a new putter, at least for the next 5 years. My wedges, I just bought to match my new set.
The thing is, all the marketing out there is convincing golfers that they need new clubs every year. You have Golfsmith encouraging it with trade-ins on old clubs, which is a new thing. Rather than dissecting their swing, people will go out and spend a lot of money to fix their game, and while it may seem to work, as a concentrated swing is made with the new sticks, its only natural for one to fall back into a lazy swing mode subconsciously for the clubs to not work again, which causes one to convince themselves that, again, new clubs are needed. Shoot, I remember back in the 90s...clubs came out every 3-4 years.