golfrewind.com

So is it:

Toe = promote hook

Heel = promote fade

Nope. Just the opposite. Put it in the toe to keep the face from closing too soon, which will promote a fade. Put it on the heel to help close the face sooner and it may help you draw the ball. Or hook it completely.

You can look at the Callaway or Taylormade site and they should have some pictures to help explain it if it still is not making sense to you.

Got it. That is what I thought but the package says the oppisite!

Really? That's weird. I bought some cheap strips from walmart and they had it right. Of course, it's not sticky enough and flies off after 20-25 hits, but I found where I wanted it and just applied some crazy glue on it.