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This sounds like the article in the latest Golf Digest about "America's Worst Swing" on page 161. Those pictures were downright nasty, but I've had the privilege of seeing someone very much like him in action during a company outing.
A couple of things - get a gift certificate or something to an instructor for a few lessons. Beyond some instruction, the rest is totally psychological.
Let him hit first so he doesn't feel like he has to hit hard.
Know up front that he subconsciously wants to impress you. It shows up in the swing you described. Try to explain to him that swinging faster actually causes the ball to go shorter (until he gets a good swing going, that is.)
Don't keep score for a few rounds, or do it without his knowledge. He might not feel as pressured.
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